When I heard this, I thought, wow, it sounds like college football recruit, where 18-year-old kids try to play a super-star game. But, it might be much bigger, since those 18-year-old kids may not even play for at least one season and get a red shirt in their college, and very few of them become a real college football super star, and what Lebron wants is not a super-star game. Lebron is a super star already.
I am hearing that he’s leaning toward Miami Heat and Chicago Bulls may also get him. But, I don’t know. I feel like there might be a big twist at the end. Or, that might be my hope, because of Michael Jordan and Kobe Bryant.
Michael Jordan won his championship with Bulls picture obtained from basketball-tips-and-drills.com
Kobe Bryant won Championship with LA Lakers picture obtained from NBA.com
Michael Jordan only played for Chicago Bulls and won six NBA championships. Kobe Bryant also played only for Lakers and won five NBA championships. People, especially, remember them as a leader and led the team to the championship. Kobe, especially, was remembered as a leader when Lakers made NBA championship appearance in 2007-2008 season for the first time after O’Neal left the team after 2003-2004 season.
Once I studied hometown players’ impact on NBA attendance, one of the data I collected, actually, showed great impact of Lebron James. In 2003-2004 season, Lebron James brought 34% more on Cavaliers’ attendance.
Cavaliers have not been very far from championship in recent years. I konw Lebron wants a championship ring. But, I think both Lebron and Cleveland need to know something. What do people want to have today? A hero or a super star? Kobe won the NBA championship in recent year and K.G. also won it three years ago wearing Boston Celtics’ uniform. Well, who do you think closer to Michael Jordan’s legacy? I don’t think it is K.G, even though I really think K.G. is a great player.
Well, if Lebron chooses Heat tonight, he may get a championship ring with Wade and Bosh. But, media is weirdly quiet about Cleveland Cavaliers. Isn’t it the sign of Lebron staying? It might be good for Lebron, IF he wins championship someday soon before he wants to leave again. He may become much closer to Jordan and Kobe’s legacy with his championship ring with his hometown team, Cleveland Cavaliers. It might be good for NBA, who needs a hero and a cinderella team like Cavaliers badly. It should be good for Cavaliers to have championship in its history. Also, fans will love to see their local product leads a team to championship. It might be good for many American people, who will have observed the journey of a hero.
I don’t know. But, I kind of feel that Lebron will sign with Cleveland Cavaliers, or that is my hope as a teacher of PR and I always wish the best to all sports organizations including NBA.
And, unlike 18-year-old high school kids, who just wants to enjoy little bit of attention before they wear the red shirt as a freshmen in college, Lebron is already a super star and what he wants is, actually, not a championship ring, but a legacy, which Jordan, Magic Johnson, and Larry Bird had, and Kobe now has. Or, that’s just my hope. Well, at least, if Lebron stays, I will be a die-hard fan of Cavaliers.
- Lebron wants to have a legacy that Kobe Bryant has picture obtained from CAVSnews.com
Public Relations, Social Media, and Sports 