Posts Tagged ‘Fantasy sport’

11 Feb

I like who I am.

Posted by Isaac Woo in Social Media and PR, Sports PR. Tagged: , , , , , , , , , , .


My first publication of the year of 2011 was delivered. I am the second author of the article with the first author, my colleague, Steve Hill.

I just got Journal of Sports Media with my study in it.

Title of our article is “New Media, New Audiences, and New Questions: Exploring a Communication Research Agenda for Fantasy Sports.” (Journal of  Sports Media, 2011)

Here is our abstract

Despite the popularity of fantasy sports, scholarly exploration of the topic has been rare. This study explores a communication-oriented research agenda in that area, using a qualitative analysis of data from in-depth interviews with U.S. fantasy-sports industry leaders. In addition to extending the limited body of literature on fantasy sports, the analysis revealed potentially fruitful research topics, including consumer motivations to use fantasy sports product, information, and services; perceptions of gambling; content quality of fantasy sports information; and others. (p.85)

I really appreciate Steve for his idea and endeavor he put in this article. After we finished writing this article, I, actually, told him, “Man, I like this article. This is really good.”

And, when Journal editor, Dr. Brad Schultz , a professor at Ole Miss, asked us a short author bio, Steve sent me this one.

Chang Wan Woo is an Assitant Professor of publc relations in the Division of Communication at University of Wisconsin-Stevens Point. His research interest is sports organizations’ relationship with publics including fans, media, and players. Also known as “PointTide,” he is founder and commissioner of NFL Korea, a first-year fantasy football league on the NFL.com site with eight members across the United States and Korea who gather virtually via Twitter. (p.110)

Steve asked me, “Do you think Brad allow us to have this bio?” I told him, “well…. (big & huge pause)… We will see. At least, I like it!!”

And, here we go.

I like it because this is who I am.

And, I like it. Because this is exactly who I am.

Thank you, Steve and Brad. You made my day today!!

Related Articles

20 Nov

Fantasy Sports Study

Posted by Isaac Woo in Sports PR. Tagged: , , , , , , , .


I now would like to approach fantasy sports study using public relations perspective.

I am interested in many publics of sports organizations and one of them is a fan.

My friend, Dr. Nick Bowman, proposed some interesting model for fantasy sports here.

It is overall very interesting. It looks like a fantasy sports version of disposition theory.

And, it is a good sign that there are more people who now study fantasy sports.

My colleague, Dr. Hill and I figured out there were not many studies done out there, even though

Now an estimated 27 million American adults play fantasy sports, translating to annual revenue between $800 million and $1 billion, according to the Fantasy Sports Trade Association, an industry organization that represents more than 110 companies. About 85 percent of gamers play fantasy football, and 40 percent participate in fantasy baseball. The average player is male, between the ages of 18 and 49 and boasts above-average income and education levels – in other words, a marketer’s dream. (Ankeny, 2009)

Our paper was accepted by Journal of Sports Media last summer and will be published during next year. We interviewed fantasy sports leaders and asked them what kind of communication research they would like to see in the near future. One of them was about fantasy sports users.

My next study will use expectation questionnaires I used for my dissertation study. My hope is that I can develop index for sports media expectancy.

I think my colleague and I just finished our first step. Nick made a big jump on it. And, I hope to be able to add one more leap there with my study.

It is good to see I have many colleagues who have similar interest with me. It’s boring world of scholar, probably, but, it’s really fun, fun, fun. I love it.