Archive for the ‘Social Media and PR’ Category

11 Feb

I like who I am.

Posted by Isaac Woo in Social Media and PR, Sports PR. Tagged: , , , , , , , , , , .


My first publication of the year of 2011 was delivered. I am the second author of the article with the first author, my colleague, Steve Hill.

I just got Journal of Sports Media with my study in it.

Title of our article is “New Media, New Audiences, and New Questions: Exploring a Communication Research Agenda for Fantasy Sports.” (Journal of  Sports Media, 2011)

Here is our abstract

Despite the popularity of fantasy sports, scholarly exploration of the topic has been rare. This study explores a communication-oriented research agenda in that area, using a qualitative analysis of data from in-depth interviews with U.S. fantasy-sports industry leaders. In addition to extending the limited body of literature on fantasy sports, the analysis revealed potentially fruitful research topics, including consumer motivations to use fantasy sports product, information, and services; perceptions of gambling; content quality of fantasy sports information; and others. (p.85)

I really appreciate Steve for his idea and endeavor he put in this article. After we finished writing this article, I, actually, told him, “Man, I like this article. This is really good.”

And, when Journal editor, Dr. Brad Schultz , a professor at Ole Miss, asked us a short author bio, Steve sent me this one.

Chang Wan Woo is an Assitant Professor of publc relations in the Division of Communication at University of Wisconsin-Stevens Point. His research interest is sports organizations’ relationship with publics including fans, media, and players. Also known as “PointTide,” he is founder and commissioner of NFL Korea, a first-year fantasy football league on the NFL.com site with eight members across the United States and Korea who gather virtually via Twitter. (p.110)

Steve asked me, “Do you think Brad allow us to have this bio?” I told him, “well…. (big & huge pause)… We will see. At least, I like it!!”

And, here we go.

I like it because this is who I am.

And, I like it. Because this is exactly who I am.

Thank you, Steve and Brad. You made my day today!!

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